Posts tagged Design
Branding. Web. Advertising. Design.
Africa Works Website
Africa Works approached OPS to design a website for the organisation that would communicate what they do, as well as provide a platform to allow for the sale of the items created.
Africa Works aims to economically empower the community of Alexandra and transform lives, giving the residents skills they can use. Africa Works teaches unemployed people basic skills which enable them to earn an income and help themselves.
The website is built on the Drupal Content Management system, allowing Africa Works to quickly and easily upload photo galleries, new info on their projects and products, and the website has an online shop ready and waiting (to be launched in the next few months).
The website’s theme is “Responsive”, meaning that it dynamically re-themes the content and reshapes the pages to display them in the best possible manner based on the device you are using to browse the site.
Africa Works on a normal Laptop Screen
If you are looking at it on a laptop, the website displays normally. If you are looking at it on a particularly large screen, the fonts and images are increased in size to take advantage of the larger space. If you are browsing on a smart phone, the menu becomes a drop-down menu that takes up less screen-space, and the content reflows to fit into a single column which is easier to read on a small screen.
Africa Works on a iPhone Screen
Visit the website on your computer and your mobile device to see it in action.
Accumation Website
One Part Scissors recently created a corporate folder for Accumation, and the website has just been redesigned as well.
The task that Accumation set for OPS was to replicate the look-and-feel of the website for Accumation’s China factory. Our challenge was to carry the same design across, but simplify it and remove any unnecessary clutter. Another requirement for the new website was that it had to be Responsive (This simply means that it displays correctly on mobile devices - the website is able to respond to the of the screen it’s being shown on, and reformat the content accordingly).
The website is built on Wordpress to allow Accumation to quickly and easily update the website with new content.
The content was generated by combining the content from the Chinese website, the old Accumation website, and the information from the new corporate folder.
Comparison between the new Accumation website and the Chinese Factory website.
Visit the new website at www.accumation.co.za
ST LEGER & VINEY Annual Sale Campaign
ST LEGER & VINEY’s Annual Fabric sale is a major event in the ST LEGER & VINEY calendar, and OPS has been working with ST LEGER to ensure the message of the sale is communicated effectively to their customers. The theme of the sale has something of a vintage circus vibe.
The campaign covered several bases ranging from newspaper adverts and social media, to flyers and an email campaign. Below is some of the artwork from the campaign.
The Annual Sale advert appeared in the following Caxton Newspapers: Fourways Review, Northcliff Melville Times, Randburg Sun, Rosebank Gazette, Sandton Chronicle. The advert also appeared in the Home Weekly section of the Sunday Times.
Artwork for the The Annual Sale newspaper advert.
Email Signature were added to all outgoing emails from ST LEGER to promote the sale.
Promotional Emailers kept consistency with ST LEGER’s normal emailers
Flyers and Posters were used to promote the sale in key areas and in the ST LEGER Showrooms.
ST LEGER’s Facebook Timeline Cover photo was used to promote the sale.
Accumation Corporate Folder
Accumation supplies packaging machines, and with a global reach, needed their new corporate folder to reflect this – while still representing its South African base.
A good corporate folder is an extremely useful tool for your business - it elevates any quotes or other “normal” documents by wrapping them in a well-designed, colourful, and interesting package that will stand out on a client’s desk, communicate your brand, and keep all the documents together.
The background of the corporate folder serves as more than just a visual device - the richly detailed world map pinpoints the South African Head Office, the Regional Office in Ghana, and the Chinese Factory, as well as the various countries Accumation has supplied into.
Outside Front & Back of Folder
Inside Spread of Folder
AIRCURE “Boardroom” Campaign
AIRCURE creates innovative solutions for air filtration. A major part of their client base is the mining industry, and clean air is a major issue for the mines.
This new range of adverts brings attention to the fact that a lack of clean air is already a problem underground for the workers, but left unchecked, the problem will find its way into the boardroom by way of costly Health and Safety shut-downs and even legal action by affected workers.
WCA Website
WCA Workers Compensation Assistance approached One Part Scissors to develop a website that is modern, clean and stylish.
WCA offers assistance to companies dealing with the Compensation Commission on claims (Injury-on-Duty, etc). The time and expertise needed to deal with all the red tape of the government department means that companies are often paying too much and not claiming enough, and this is where WCA steps in and assists companies with the process.
The website is slick, clean, and minimal, with large, inviting black-and-white images taking center stage. The content of the website is contained in a semi-translucent turquoise band, with strong, bold typefaces.
The website is built on the Drupal content management system, allowing the client quick and easy access to keep the website up to date. The website is built on the latest Version 7 of Drupal, which has truly taken an already-excellent system to the next level.
The website also features a blog run by WCA, making use of Drupal’s built-in blogging capabilities.
Sections containing large amounts of document downloads are divided into manageable sections which are presented with an ‘accordion-style’ display, that allows the visitor to expand the sections they are interested in.
The website also features a distinct mobile theme so that it displays appropriately on the (increasingly-important) mobile devices like iPhones, iPads and other smartphones.
Visit the website at wcawca.co.za
GodFirst Corporate Identity
One Part Scissors has refreshed the brand of GodFirst Church.
GodFirst is going through a rebranding process to strengthen the brand for the exciting changes the church has lined up for 2010. GodFirst is expanding to operate in 7 locations in the new year, and the larger scale of the group means that a defined and structured set of guidelines around the presentation of the brand becomes vital.
Because of GodFirst’s growing profile in the city, OPS created a new logo that pays homage to the former logo, so as to maintain recognition and credibility - the ties to the old identity are still strong, but the logo has been updated, strengthened and refreshed.
 New GodFirst Logo. The new logo has thicker lines, which allows it to be legible at much smaller sizes than the previous logo. |
 Previous GodFirst Logo. |
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A symbol was also devised for situations where the full logo cannot be used – for example, as the Website’s “Favorite Icon”. The symbol makes use of the phrase “G1”, which has become a colloquial reference to the church among its members. |
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Brand Manual
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The GodFirst brand identity manual was given to all those responsible for communicating on behalf of the church. The guidelines in the manual are loose enough to allow for creative expression around the themes that the church communicates about - everything from marriage and sex, to salvation and destiny.The brand manual seeks to provide a framework that is dynamic and adaptable. |
flowcentric.net
One Part Scissors has redesigned the corporate website for FlowCentric.
FlowCentric is a software company operating on four continents. The concept of the website is based on the blog principle of having regular updates to the information people can find on the site. There are 4 distinct blogs on the website, supplying relevant and up to date information around training materials, product features and developments, frequently asked questions, as well as a general resource around the concept of process management.
The front page of the website pulls the latest posts from all these blogs - as well as from the CEO’s personal blog. Latest news stories are also displayed on the front page for quick access. All case studies and news stories are loaded dynamically, without requiring the user to open a new window or move away from the page they are on - this gives the website a very smooth and enjoyable user experience.
Another feature is an community-based support forum for registered users of FlowCentric software, which will facilitate the community of users in discussion around the product. This will become an essential resource for new users looking for answers to their specific questions and challenges.
The entire website is updated by various departments within FlowCentric via a web based content management system, using the latest Web 2.0 methods and technology to make updating the website easy and fast.
(EDIT: This website has since been redesigned by another company.)
icp.org.za
The new website for the Institute of Christian Psychology was created by One Part Scissors in conjunction with the I Scream Truck agency. I Scream Truck developed the initial concept, and One Part Scissors brought that concept to life with a content management system that will allow ICP to keep their content up to date.
The slick, stylish website is easy to navigate and makes the task of researching education options enjoyable.
(EDIT: This website has since been redesigned by another company.)
urbanedge.org.za
One Part Scissors once again teamed up with Donovan Coetzee (assemblies.org.za) to create a website for Urban Edge Church in Durbanville, Cape Town. The use of JQuery allows the church to update all the pages. The UrbanEish! blog was also created.
(EDIT: This website has since been redesigned by another company.)
